Behavioural Interventions: Reducing Addiction
Behavioural interventions for addressing addiction operate under the premise that addictive behaviours, like smoking or gambling, are learned and can be altered by modifying the consequences of those behaviours. Aversion therapy and covert sensitization are examples of such interventions, both rooted in classical conditioning principles. While aversion therapy establishes a genuine unpleasant association, covert sensitisation involves introducing an imagined unpleasant association to discourage the addictive behaviour.