Join us as a Seller Influence: The Psychology of Persuasion by Robert Cialdini – Yum Yum Mama
Cover of “Influence” by Robert Cialdini, a classic book on persuasion and human behaviour

Influence: The Psychology of Persuasion by Robert Cialdini

£14.85

One of the most influential books in social psychology. Cialdini breaks down six principles of persuasion — a must-read for marketing, psychology, and business students.