Which one of the following is most associated with informational social influence? Shade one box only.

A

It is an emotional, rather than cognitive, process.

B

It is based on a desire to be liked, rather than a desire to be right.

C

It is more likely to lead to a permanent, rather than temporary, change in attitude.

Correct 

D

It occurs in unambiguous situations, rather than those where there is no obvious answer.