Studies of conformity are sometimes criticised for being unethical. Briefly explain two ways in which psychologists might address ethical issues in social influence research. (Total 4 marks)

Model Answer:

One way psychologists might address ethical issues is by protecting participants from physical and psychological harm. This can be done by providing participants with the right to withdraw at any point during the study and stopping the study if participants show signs of distress.

Another way is by dealing with deception. Psychologists can address this by thoroughly debriefing participants at the end of the study, explaining the true purpose of the research and ensuring they leave without lasting confusion or distress.