Join us as a Seller Outline informational social influence as an explanation for conformit – Yum Yum Mama

Outline informational social influence as an explanation for conformity. (Total 3 marks)

Model Answer

Informational social influence (ISI) occurs when an individual conforms because they believe others have the right answer. This is a cognitive process that typically happens in ambiguous situations or crises. For example, during a group task, someone might copy their classmates’ answers when unsure of the correct response.