Josie, Hana and Caitlyn have just started new jobs and all three are keen to do well. Josie laughs a lot at the jokes her colleagues tell, even though she does not always find them very funny. Hana observes her colleagues closely and makes sure that she c

Model Answer:

Josie’s behaviour is being influenced by normative social influence (NSI). This is because she laughs at her colleagues’ jokes even when she does not find them funny, indicating that her behaviour is motivated by a desire to be liked and accepted by her colleagues. NSI involves conforming to group norms to gain social approval or avoid rejection, which is evident in Josie’s actions.

Hana’s behaviour is being influenced by informational social influence (ISI). This is because she closely observes her colleagues and imitates their work methods to ensure she does not make mistakes. ISI involves conforming because an individual believes others have the correct knowledge, especially in ambiguous situations where they are unsure of the correct action. Hana’s reliance on her colleagues for guidance reflects ISI.