Briefly outline how two variables investigated by Asch were found to affect conformity. (Total 2 marks)

Model Answer:

Conformity increased with group size up to three confederates, reaching 30%, but levelled off as more members were added, showing that small groups are less influential once a majority is established. Adding a dissenting confederate reduced conformity to 5.5% when they gave the correct answer or 9% when they gave a different wrong answer, demonstrating that a unanimous majority is crucial for maintaining high levels of conformity.