Andrea has recently started a new job and on her first day at work she noticed that all her colleagues were much more smartly dressed than she was. Explain the likely effect of normative social influence on Andrea’s behaviour. (2 marks)
Model Answer:
Normative social influence is likely to cause Andrea to start dressing more smartly to fit in with her colleagues. She would do this to gain their approval and avoid feeling out of place or being judged negatively.
