Join us as a Seller Absorption Addiction Model – Yum Yum Mama

Absorption Addiction Model

The Absorption Addiction Model, suggested by McCutcheon et al. (2002), explains that individuals form parasocial relationships because they experience shortcomings or difficulties in their real-life relationships. Seeking connections with celebrities is viewed as a way to deal with or get away from real-life challenges. People might follow celebrities to find a sense of who they are and to feel more satisfied in their lives.