Iceland 1p Meals Put Other Supermarkets To Shame

by Yum Yum Mama Team November 2, 2022

This week, Iceland is providing frozen ready-to-eat meals for 1p in an effort to assist customers save money on energy prices during the cost-of-living crisis.

Weekly shoppers can access the offer online and place up to three of the ready-to-eat meals in their online shopping basket.

The discount is valid for orders of £25 or more from 1 to 4 November.

The new deal is part of the frozen food retailer's Save Hot Dinners campaign, which was introduced after Iceland discovered that 53 percent of Britons plan to either reduce the number of hot dinners they consume or eliminate them entirely.

As part of "The Big Cooker Switch Off Challenge," Iceland is pushing customers to turn off their ovens for a week to encourage them to use more energy-efficient appliances.

Richard Walker, managing director of Iceland Foods, stated, "We must do everything possible to preserve hot dinners."

Walker added, "Our customers informed us they benefited much from our online 1p discount when we offered it on fresh vegetables, so we're thrilled to now offer it on frozen ready meals.

In light of research indicating that people are forgoing heated dinners due to cost-of-living concerns, offering frozen ready-to-eat meals for 1p will allow consumers to add them to their shopping carts and store them until they are needed.

Since its inception in May, Iceland's senior discount has achieved four million transactions, which has resulted in clients saving 10% on every Tuesday shopping trip.

Why is this a step forward in the food industry?

The food industry is notoriously competitive, with supermarkets constantly vying for customers' attention and loyalty. This latest move by Iceland shows that the company is willing to go above and beyond to provide value for its customers.

The offer of 1p meals is significant because it represents a saving of up to 96% on the retail price of the same product. This is an outstanding discount that is sure to appeal to many shoppers who are looking to cut costs.

In addition, the fact that the offer is available online means that it is accessible to a wider range of people. This is important because it means that those who may not be able to get to a physical store can still take advantage of the offer.

Finally, the fact that this offer is part of a wider campaign to encourage people to save energy is significant. This is because it shows that Iceland is not only interested in providing value for its customers, but also in promoting sustainable practices.

This move by Iceland is a step forward in the food industry because it represents a commitment to providing value for customers and to promoting sustainable practices. It is an example of how companies can use discounts and campaigns to engage with their customers in a meaningful way.

Would other supermarkets follow suit?

It is possible that other supermarkets may follow suit and offer similar discounts in an effort to compete with Iceland. However, it is worth noting that such discounts are not always easy to implement.

This is because supermarket pricing is often very complex, with different products being offered at different prices depending on a variety of factors. As such, it can be difficult to offer blanket discounts without affecting the overall profitability of the business.

That being said, if Iceland's 1p meal offer is successful, it is possible that other supermarkets may try to mimic it. This could lead to a race to the bottom in terms of pricing, which would ultimately benefit consumers.