Want to Sell More Resources? Use These Keywords and Watch Your Income Grow
If you're selling resources on Resource Rack, especially in areas like behaviour, inclusion, SEND, CPD, or whole-school strategy, this article is for you.
Our marketing team has been researching the most searched-for downloadable resource terms, and we’ve uncovered a list of keywords that can help your content get found faster — and sell more.
These aren’t vague ideas. These are transactional keywords — the exact phrases teachers and school leaders type when they’re ready to buy, download, and use a resource.
These Keywords Are What Teachers Are Actually Searching For
Below is a list of high-intent search terms with real monthly volume — meaning people are looking for these resources right now. If you already have something similar (or could create it), you’re in a great position to start earning.
| Keyword | Monthly Searches |
|---|---|
| printable staff rota template | 170 |
| autism behaviour management strategies pdf | 50 |
| behaviour worksheet | 30 |
| behaviour management pdf | 30 |
| diversity and inclusion strategy pdf | 20 |
| diversity and inclusion action plan template | 20 |
| inclusion toolkit | 20 |
| free diversity and inclusion strategic plan template | 10 |
| staff training document template | 10 |
| print prevent training certificate | 10 |
| activities for inclusive education | 10 |
| special education lesson plan book | 10 |
How to Use These Keywords to Sell More
Even small changes to your product listings can make a huge difference. Here’s how to make your resources more visible to the people who are already looking for what you offer:
✔️ Optimise Your Titles
Use specific, descriptive phrases that match popular searches.
Instead of:
"Inclusion Pack"
Try:
"Inclusion Toolkit – Diversity and Inclusion Strategy PDF"
Instead of:
"Behaviour Workbook"
Try:
"Autism Behaviour Management Strategies PDF + Behaviour Worksheets"
✔️ Refine Your Descriptions
Make sure your product descriptions include the keywords clearly and naturally — especially in the first few lines.
“This printable staff rota template is ideal for schools that need a quick, editable way to organise staffing schedules.”
✔️ Add Smart Tags
Use variations of the keywords as tags when uploading your resource. This increases the chances your product appears in both internal and external searches.
Example tags:
-
behaviour management pdf
-
staff rota template
-
CPD workbook
-
SEND training resources
-
inclusion toolkit
Don’t Have These Yet? Create Them!
If these search terms don’t match your current uploads, consider creating new resources to meet this active demand.
You could adapt:
-
A CPD session into a staff training document template
-
A class resource into a behaviour worksheet PDF
-
A planning sheet into a diversity and inclusion action plan
You likely already have the base materials — it’s just about packaging them to match what teachers are searching for.
Boost Your Visibility with a Free Download (Lead Magnet)
One great way to increase exposure and trust is to offer a free downloadable resource — also called a lead magnet.
What’s a Lead Magnet?
A lead magnet is a free, high-quality download that gives users a preview of your work and builds trust.
Example:
Upload a Free Diversity and Inclusion Strategic Plan Template, and inside the PDF or description, link to your paid Inclusion Strategy Pack.
Why Use One?
✅ Builds credibility and trust
✅ Shows the value of your paid resources
✅ Encourages downloads and shares
✅ Can lead to more long-term sales
Free resources get indexed by Google quickly, shared on social media, and help drive traffic to your shop. Don’t underestimate them!
What Could You Earn? Let’s Talk Real Numbers
Let’s say your average resource is priced at £4.99, and your listing has a conversion rate of 1–2%. That means for every 100 people who view it, 1 or 2 will make a purchase — which is typical for online sales.
Now imagine this:
| Visitors per Day | Sales (1–2%) | Daily Income |
|---|---|---|
| 1,000 | 10–20 | £49.90–£99.80 |
| 5,000 | 50–100 | £249.50–£499 |
| 10,000 | 100–200 | £499–£998 |
And yes — Resource Rack recently reached 10,000+ visitors in a single day. 🏆
Even if you only get a slice of that traffic, a few resources uploaded now can turn into steady monthly income over time.
Your Action Steps This Week
-
Update your current product titles and descriptions with the keywords above
-
Create a new resource based on a popular search term (like a printable rota or behaviour pack)
-
Add a free lead magnet to boost your visibility and build trust
-
Double-check your payment settings in your seller dashboard (add your PayPal email!)
-
Email us at info@yumyum-mama.com if you need help or feedback
Let’s get your hard work seen, downloaded, and rewarded.
You don’t need to chase algorithms or trends — just offer quality, meet demand, and use the right words to connect your work with the people who need it.
💛 Written by Noella Peterkin
Head of Educator Marketing & Growth, Resource Rack